Advertising dominates the urban realm, plastered over billboards, building walls, street furniture, and automobiles. Tired of this visual and mental pollution – and indignant that much of street advertising is illegal – Jordan Seiler, founder of PublicAdCampaign, organized the New York Street Advertising Takeover. After three months of preparation, for one day Seiler and a team of 20 set out with military precision to hundreds of locations, where they whitewashed 20,000 square feet of illegal advertising. Over one hundred artists, activists, and residents then claimed this liberated space with their own artistic or personal sentiments. As a result, the city took action against the most offensive illegal advertiser. Seiler hopes for an urban citizenry that shares in the curation of the public environment.
- Projects
- 61st Street Farmers Market
- 78th Street Play Street
- 596 Acres
- ACTIVATE!
- 1415
- Air Quality Egg
- AirCasting
- Amphibious Architecture
- Aquaponics Container System
- Art in Odd Places
- ARTfarm
- Astoria Scum River Bridge
- Bartering and Sharing Networks
- Bat Cloud
- Bench Press
- Better Block
- BK Farmyards
- Brooklyn Night Bazaar
- Bubbleware
- Building Projections
- Bunchy Carter Park for the People
- By the City/For the City
- Campito
- Cart Coop
- chainlinkGREEN
- Chicago Rarities Orchard Project
- Chair-bombing
- The City from the Valley
- City Farm
- Cleveland Bridge Project
- City Sensing: Signal Spaces
- Come Out & Play Festival
- Community Living Room
- Crown Heights Participatory Urbanism
- Cut.Join.Play.
- Day Labor Station
- Depave
- Dérive App
- Dream It. Grow It.
- Detroit, Demolition, Disneyland
- Eco-Playground
- Edible Estates
- Edible Schoolyard
- Edible Wall
- Faubourg St. Roch Project
- Field Guide to Phytoremediation
- Flint Public Art Project
- For Squat / Reuben Kincaid Realty
- Fresh Moves Mobile Market
- Ghost Bikes
- GOOD Ideas for Cities
- Grassroots Mapping
- Greenaid Seedbomb Vending Machine
- Guerrilla Bike Lanes
- Guerrilla Drive-Ins
- Guerrilla Gardening
- Guerrilla Grafters
- Harvest Dome
- Holding Pattern
- Hypothetical Development Organization
- I Wish This Was
- ICE-POPS
- Iluminacción
- Imagination Playground
- Imaging Detroit
- Insert____Here
- Intersection Repair
- Islands of LA
- Kingshighway Skatepark
- KISS Popup Chapel
- LA Green Grounds
- Legal Waiting Zone
- LentSpace
- LightLane
- Linden Living Alley
- Local Code: Real Estates
- Local Previews
- Making Policy Public
- Marcus Prize Pavilion
- Moving Design: Civic Intervention
- Mobile Dumpster Pools
- Museum of the Phantom City
- MyBlockNYC
- Neighborland
- New Public Sites
- NY Street Advertising Takeover
- Notes for Anyone
- No Longer Empty
- Occupy Wall Street
- OpenPlans
- Paintings for Satellites
- Parking Plot
- Parklets
- Parkman Triangle Park
- Parkmobiles
- Participation Park
- People Make Parks
- Periscope Project
- Phone Booth Book Share
- Piazza Gratissima
- PHS Pops-Up Garden
- Pixelator
- Place It!
- Placemaking in Bronzeville
- Place Pulse
- Pop Up City
- Pop Up Lunch
- Pop-Up Art Loop
- Popularise: Build Your City
- popuphood
- Post Furniture
- Power Cart
- Power House
- proxy
- PUPstop Project
- QR_Hobo_Codes
- Queens Boulevard Intervention
- re:NEWS
- Red Swing Project
- San Francisco Garden Registry
- SeeClickFix
- Serendipitor
- Skipping Only Zones
- Soil Kitchen
- Spatial ConTXTs
- Stairway Stories
- Streetfilms
- Syracuse Downtown
- Tactical Urbanism Handbook
- TrafficCOM
- Ten New Historical Markers
- TERRITORY
- TreeKIT
- Trees, Cabs and Crime in San Francisco
- The Uni
- Version Festival 12
- Visionary Chicago
- Walk Raleigh: Guerrilla Wayfinding
- War Gastronomy: Recipes of Relocation
- #whOWNSpace
- Yarnbombing
- Teams
PublicAdCampaign
NY Street Advertising Takeover
New York City
2009
Community, Information, Pleasure
2,500 not including legal fees incurred
89 days preparation + 1 day execution
120 approximately
Problem - corporatization of public space
Solution - citizen reclamation of the visual realm
