Eve Mosher


New York City

2008 to present

The Insert____Here project, launched by artist Eve Mosher in response to a perceived lack of public awareness around community-driven change, capitalizes on community awareness of place and optimism. The project invites participants to place bold yellow “Insert____Here” arrows in locations in their community where they want to “insert” an urban change or intervention. By posting their ideas on site, individuals can share their proposed solutions with the greater community. Arrows have also been projected onto the sides of buildings during events, allowing passersby to text their wishes for a site and see them broadcast live to the neighborhood.

Accessibility, Community, Economy, Information, Pleasure, Sustainability
2 to 200
Problem - lack of communication about urban change
Solution - engage citizens through graphic intervention